Design delightful experiences.
Design delightful experiences.



Hey! I'm Yanmi — I help companies develop product strategies and UXUI design. Currently based in Hong Kong.

Hey! I'm Yanmi — I help companies develop product strategies and UXUI design. Currently based in Hong Kong.

Good design is…

Good design is…

Delightful

Delightful

Helps the user to achieve their goal, while sparking joy.

Simple

Simple

Easy to understand, easy to use — on the very first try.

Memorable

Memorable

It’s valuable, they remember and come back for more.

Felt

Felt

We’re emotional beings. Feelings are louder than words.

— Projects

Market Validation Workshop: Expanding Health Test Kits Product Line

Market Validation Workshop: Expanding Health Test Kits Product Line

UXUI Design

User Research

Workshop Design

Available On Request

Available On Request

CircleDNA B2B Partner Order Management Platform

UXUI Design

B2B Platform

Available On Request

CircleDNA

E-commerce Management System

CircleDNA

E-commerce Management System

UXUI Design

B2B Platform

Available On Request

Circle Mobile App: Reduce Forget Password Rate (MAU)

UXUI Design

B2B Platform

— About

Yanmi

Yanmi

Full-stack Digital Product Designer. With 5 years of UXUI Design and Product Management experience to deliver products that meet customer and business needs.

Full-stack Digital Product Designer. With 5 years of UXUI Design and Product Management experience to deliver products that meet customer and business needs.

Certified

Certified

CSPO®

UXUI Designer

Masters Science

Bachelor Arts

01 — Product

01 — Product

Jira

Google Analytics

Hotjar

02 — Design

02 — Design

Figma, Relume

Adobe, Canva

Miro

03 — Development

03 — Development

Flutter

Framer

Webflow

What's it like working together…

  • “Yanmi consistently impresses me with her attention to detail. She has the ability to visualize ideas and drive project alignment and this has been instrumental in speeding up the process.”


    — Head of Product

    “A strong contributor and reliable team member. Listens actively, provides feedback and asks good questions given her strong analytical mindset. She is also reflective and looks for better ways to do things.”

    — Product Manager

    “When there are new business requirements, she will prepare a high level design brief - there are not many product owners who prepare such clear documentation, it helps us designers work more easily.”

    — UXUI Designer

    “I have been always impressed by her ability to think outside the box and find great solutions to design challenges. Her proactive approach sets her apart as one of the best designers I've had the opportunity to work alongside.”

    — Engineering Manager